The Programming Architecture of a Modern Startup

The Tech side of startups can sometimes be very fluid and contain a lot of unknowns. What tech stack to use? Which components might be overkill for now but worth keeping an eye on in the future? How to balance the pace of business features development while keeping the quality bar high enough to have a maintainable codebase?

Here I want to share our experience building latest new website from the ground up — how we shaped our processes based on needs and how our processes evolved as we extended our tech stack with new components.

Start Shaping the Process

What we have at the start:

  • Less than a dozen developers — in-house team and temporary contractors who want to and can work asynchronously
  • Completely greenfield project — no single line of code has been written yet. Requirements are vague, but they already started shaping into something
  • Tech-wise — the clear need for a backend that should talk with mobile clients
  • Some simple web frontend — static pages should be enough! (nope)

We have started simple — code at GitHub and a PR-based flow with a single requirement — to have tickets split table to be delivered in 1–3 days. This required some practice of story slicing, and it seems that a sense of visible fast progress is shown through the ability to move tickets to Done. This can be a great motivational factor for the team to onboard that idea.

How did we get into Terraform?

The backend, a part of the DB, also should have some object/file storage. Sooner or later, we also should have DNS so that our services are ready to play with the big cruel world.

The choice of cloud provider was purely based on existing expertise within the team. We already use AWS for other projects, so we decided to stick with it. For sure, it is possible to do everything in the AWS console, but as times go, things become a classic big ball of mud that everyone is terrified to touch, and no one remembers why this bit exists at all.

The choice of cloud provider was purely based on existing expertise within the team. We already use AWS for other projects, so we decided to stick with it. For sure, it is possible to do everything in the AWS console, but as times go, things become a classic big ball of mud that everyone is terrified to touch, and no one remembers why this bit exists at all.

More than 3000+ companies trusted us and collaborated with us

Marketing and Advertisement

Process Timeline

Sending EDM

Email is sent to thousand of ids,where it is tracked with their representative delivery reports

Landing Page

Prospect is directed to aesthetically designed landing page where he can find more information

Downloads

The media is download as soon as the form is field

Thank you Mail

Prospect is greeted with a thank you mail and informed for further assistance

capture2

Open/Click

Our Specialized tools track activities on email views and action clicks

Fill Form

To get the digital content the prospect fills out details

Our DB

We receive the details filled out by the prospect which we can take follows-ups

SEO & Analytics

SEO or Search Engine Optimization is the name given to an activity that attempts to improve search engine rankings. In search results Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analyzing the number and quality of links from other web pages.

Similiar Types of Services

Make your site appear in Google

Great Content encourages people to link your pages and Google ensures your pages are interesting and authoritative

The result are low cost

Organic listing are essentially free.When you are listed at the top,you don’t need to pay per click or allocate a budget for advertising

60% of clicks go to the first result

Google promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages.

Take your business to the next level

SEO can bring thousands upon thousands of visitors to your website a day. Your customers may recommend you a product or services

Marketing Automation

Marketing automation helps you to identify potential customers, automating the process of nurturing those leads to sales-readiness. It automates actions that bring prospects to the point where they can be directly approached by the sales team with the aim of closing a sale and starting an ongoing relationship, and the information it gathers can drive your choice of marketing tactics.

Nurturing Leads

Personalized Email Marketing

Campaign

CRM Integration

Tool For Marketing Automation

Forms and Landing Page

These tools have been the mainstay of online marketing for a long time. They help brands capture information from prospects and then route it to various systems for storing and/or action.

Lead Scoring

An integral part of all marketing automation and email platforms. Many of these more advanced solutions are moving beyond scoring as a result of activities (visits, opens, clicks, etc.) and scoring based on perceived intent and/or buying stage. Lead scoring improves the communication between the marketing and sales teams and helps everyone do a better job.

Lead Filtering and Management

These tools have been the mainstay of online marketing for a long time. They help brands capture information from prospects and then route it to various systems for storing and/or action.

Social Media Management

This allows for the distribution of content across most major social platforms from one interface. Marketers no longer have to manage each account individually. This can increase security because social media account managers don’t need access to the underlying login credentials. Rather, they receive access via the automation platform. The use of social media management tools also helps maintain a consistent brand image across all social media platforms. Marketers can reuse images or content easily, tweaking them to suit the format of each platform but maintaining the integrity of the message.

Featured Solutions

Digital Marketing

Employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks.

High Quality NewsLetter

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Social Media & Blogs

Subscribe to our email series for exclusive access to free downloads, insightful whitepapers, and the chance to beta test new tools. Stay informed with our in-depth articles and write-ups, and discover creative reviews and unique content featured on our partner blogs. Join our community and never miss out on the latest marketing insights and resources.

Lead Generation

Leads may come from various sources or activities, for example, digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events.They are further segregated in- Marketing Qualified Leads (MQL), Budget Authority Need Time (BANT) and Sales Qualified Leads(SQL).

Database Segmentation

11%
13%
10%
6%
4%
5%
35%
16%